Privacy Policy

Table of Contents

  1. Access Data and Hosting Hosting

  2. Data Processing for Contract Execution and Contact

    2.1 Data Processing for Contract Execution

    2.2 Customer Account Contact

  3. Data Processing for the Purpose of Shipping Processing Data Transfer to Shipping Service Providers for the Purpose of Shipping Notification

  4. Data Processing for Payment Processing

    4.1 Data Processing for Transaction Processing

    4.2 Data Processing for the Purpose of Fraud Prevention and the Optimization of our Payment Processes

  5. Advertising by Email

    5.1 Email Newsletter with Registration Email Newsletter without Registration and Your Right to Object

    5.2 Newsletter Dispatch

  6. Cookies and Other Technologies General Information

  7. Use of Cookies and Other Technologies

    7.1 Use of Google Services

    7.2 Use of Facebook Services

    7.3 Other Providers of Web Analysis and Online Marketing Services

  8. Social Media Social Buttons from Facebook (by Meta), Instagram (by Meta) Our Online Presence on Facebook (by Meta), Instagram (by Meta)

  9. Contact Options and Your Rights

    9.1 Your Rights

    9.2 Contact Options

The controller responsible for data processing is: Danish Wool Company ApS, Sønderbyvej 22, DK-6270 Møgeltønder, Email: post@danishwoolcompany.com. We appreciate your interest in our website. The protection of your privacy is very important to us. Below, we inform you in detail about the handling of your data.

1. Access

Data and Hosting You can visit our websites without disclosing any personal information. With every visit to a website, the web server only automatically saves a so-called server log file , which contains, for example, the name of the requested file, your IP address, date and time of the retrieval, the amount of data transferred, and the requesting provider (access data), and documents the retrieval. These access data are evaluated exclusively for the purpose of ensuring the trouble-free operation of the site as well as improving our offer. This serves to safeguard our legitimate interests in the correct presentation of our offer, which predominate in the context of a balancing of interests, in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site. All access data will only be processed for as long as is necessary to achieve the aforementioned processing purposes.

Hosting The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy. Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada, New Zealand, Japan, United Kingdom, USA. The adequacy decision for the USA applies as the basis for the third-country transfer, provided the respective service provider is certified. Until our service providers are certified, the data transfer continues to rely on this basis: Standard Contractual Clauses of the European Commission. Our service providers are located and/or use servers in these countries: Australia, India, Singapore. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these safeguards: Standard Contractual Clauses of the European Commission.

2. Data Processing for Contract Execution and Contact

2.1 Data Processing for Contract Execution For the purpose of contract execution (including inquiries about and processing of any existing warranty and performance disruption claims as well as any statutory update obligations) pursuant to Art. 6 Para. 1 Sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, because in these cases we absolutely need the data to process the contract, and we cannot send the order without their specification. Which data is collected can be seen from the respective input forms. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of processing orders, payments, and shipping, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after the expiry of the tax and commercial retention periods pursuant to Art. 6 Para. 1 Sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

2.2 Customer Account Insofar as you have given your consent to this pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for further future orders on our website. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deleting your customer account, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

Contact

As part of customer communication, we collect personal data to process your inquiries pursuant to Art. 6 Para. 1 Sentence 1 lit. b GDPR if you voluntarily provide this to us when contacting us (e.g., via contact form, live chat tool, or email). Mandatory fields are marked as such, because in these cases we absolutely need the data to process your contact request. Which data is collected can be seen from the respective input forms. After your inquiry has been completely processed, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

3. Data Processing for the Purpose of Shipping Processing

To fulfill the contract pursuant to Art. 6 Para. 1 Sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy.

Data Transfer to Shipping Service Providers for the Purpose of Shipping Notification

If you have given us your express consent to do so during or after your order, we will forward your email address to the selected shipping service provider on the basis of this consent pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR , so that they can contact you prior to delivery for the purpose of delivery notification or coordination. The consent can be revoked at any time by sending a message to the contact option described in this privacy policy. After revocation, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy.

4. Data Processing for Payment Processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data Processing for Transaction Processing Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves the fulfillment of the contract pursuant to Art. 6 Para. 1 Sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for payment processing themselves, e.g., on their own website or via technical integration in the ordering process. The privacy policy of the respective payment service provider applies in this regard. Depending on the selected payment method, data transfers to third countries outside the EU/EEA may occur for which the European Commission has established an adequate level of data protection by decision. Insofar as a data transfer takes place to third countries outside the EU/EEA for which the European Commission has not issued a decision on an adequate level of data protection, the cooperation is based on Standard Contractual Clauses of the European Commission. If you have questions about our payment processing partners or the basis of our cooperation with them, please use the contact option mentioned in this privacy policy.

4.2 Data Processing for the Purpose of Fraud Prevention and the Optimization of our Payment Processes Where applicable, we provide the aforementioned service providers with further data, which they use together with the data necessary for processing the payment for the purpose of fraud prevention and the optimization of our payment processes (e.g., invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 Para. 1 Sentence 1 lit. f GDPR, this serves the safeguarding of our legitimate interests in protecting ourselves against fraud or in efficient payment management, which predominate within the framework of a balancing of interests.

5. Advertising by Email

5.1 Email Newsletter with Registration If you subscribe to our newsletter, we will use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

Email Newsletter without Registration and Your Right to Object

If we receive your email address in connection with the sale of a good or service, we reserve the right to regularly send you offers for similar products to those already purchased from our range by email. This serves the protection of our legitimate interests in addressing our customers in an advertising manner, which predominate in the context of a balancing of interests, in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR. We will not send you such offers if you have already objected to this use of your email address or if you are entered in a legally binding Robinson list. You can object to this use of your email address at any time easily and free of charge by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising email , i.e., without incurring any costs other than the transmission costs according to the basic rates. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

5.2 Newsletter Dispatch

The newsletter may also be dispatched by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy. Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: USA, United Kingdom. The adequacy decision for the USA applies as the basis for the third-country transfer, provided the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Singapore. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these safeguards: Standard Contractual Clauses of the European Commission.

6. Cookies and Other Technologies

General Information

To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). You can find the duration of storage in the overview in the cookie settings of your web browser.

Protection of Privacy for End Devices

When using our online offer, we use strictly necessary technologies to provide the expressly requested telemedia service. The storage of information in your end device or access to information that is already stored in your end device does not require consent in this respect. For functions that are not strictly necessary, the storage of information in your end device or the access to information already stored in your end device requires your consent. We would like to point out that if consent is not granted, parts of the website may not be fully usable. Any consent you have given will remain in place until you adjust or reset the respective settings in your end device.

Any Downstream Data Processing by Cookies and Other Technologies

We use such technologies that are absolutely necessary for the use of certain functions of our website. These technologies collect and process the IP address, time of the visit, device and browser information, as well as information on your use of our website. Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer pursuant to Art. 6 Para. 1 Sentence 1 lit. f GDPR. In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. Cookie Settings You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™. Insofar as you have consented to the use of the technologies pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR , you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of Cookies and Other Technologies

We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is done on the basis of your consent pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR. After the purpose ceases to apply and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and Other Technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy.

7.1 Use of Google Services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by the Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. Unless otherwise stated for the individual technologies, data processing takes place on the basis of an agreement concluded for the respective technology between joint controllers pursuant to Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy policy. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on Standard Contractual Clauses of the European Commission. YouTube Video Plugin To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube Video Plugin in the extended data protection mode we use, transmitted to Google, and subsequently processed by Google only if you play a video.

7.2 Use of Facebook ServicesUse of Facebook Pixel

We use the Facebook Pixel as part of the technologies presented below from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, as well as information on your use of our website based on events specified by us, such as visiting a website or registering for a newsletter), from which usage profiles are created using pseudonyms. For this purpose, the Facebook Pixel automatically sets a cookie when you visit our website, which automatically enables your browser to be recognized when you visit other websites by means of a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activities and to provide other services related to website use, in particular personalized and group-based advertising. The information automatically collected by the Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Further information on data processing by Facebook can be found in the privacy policy of Facebook (by Meta). Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for the third-country transfer, provided the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these safeguards: Standard Contractual Clauses of the European Commission.

Facebook Ads (Ads Manager)

Via Facebook Ads, we advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision regarding the placement of the ads with individual users. Unless otherwise stated for the individual technologies, data processing takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this.

7.3 Other Providers of Web Analysis and Online Marketing ServicesUse of Vimeo Video Plugin to Integrate Third-Party Content

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the Video Plugin of Vimeo Inc., 330 West 34th Street, 5th Floor, New York 10011, USA ("Vimeo"), transmitted to Vimeo, and subsequently processed by Vimeo. The data processing takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo Video Plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. If you visit our website from the EU, your IP address is stored on a server located in the EU to derive location data and then immediately deleted before the traffic is forwarded for processing on other Google servers. We have no influence over and access to the data processing by Vimeo, including the settings and results of Google Analytics. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has established an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on Standard Contractual Clauses of the European Commission.

8. Social Media Social Buttons from Facebook (by Meta), Instagram (by Meta)

Social buttons from social networks are used on our website. These are merely integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can, for example, press the Like or Share button. Our Online Presence on Facebook (by Meta), Instagram (by Meta) Insofar as you have given your consent to the respective social media operator pursuant to Art. 6 Para. 1 Sentence 1 lit. a GDPR , your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the aforementioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your associated rights and setting options to protect your privacy, can be found in the providers' privacy notices linked below. Should you nevertheless require assistance in this regard, you can contact us. Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Data processing during the visit to a Facebook (by Meta) fan page takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for the third-country transfer, provided the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these safeguards: Standard Contractual Clauses of the European Commission. Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, and stored there. Data processing during the visit to an Instagram (by Meta) fan page takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for the third-country transfer, provided the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these safeguards: Standard Contractual Clauses of the European Commission.

9. Contact Options and Your Rights

9.1 Your Rights

As a data subject, you have the following rights:

  • pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;

  • pursuant to Art. 16 GDPR, the right to immediately request the correction of incorrect or completion of your personal data stored by us;

  • pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary to exercise the right to freedom of expression and information ; to fulfill a legal obligation; for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

  • pursuant to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as the accuracy of the data is contested by you; the processing is unlawful, but you object to its deletion; we no longer need the data, but you need it for the establishment, exercise, or defense of legal claims, or you have objected to the processing pursuant to Art. 21 GDPR;

  • pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transmission to another controller;

  • pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

Right to Object

Insofar as we process personal data as explained above to safeguard our legitimate interests, which predominate within the framework of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. Insofar as the processing takes place for other purposes, you are only entitled to a right to object if there are reasons arising from your particular situation. After exercising your right to object, we will not further process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims. This does not apply if the processing is for direct marketing purposes. In that case, we will not further process your personal data for this purpose.

9.2 Contact Options

For questions regarding the collection, processing, or use of your personal data, for information, correction, restriction, or deletion of data, as well as the revocation of any given consent or objection to a specific use of data , please contact: Danish Wool Company ApS, Sønderbyvej 22, DK-6270 Møgeltønder, post@danishwoolcompany.com.